Here's a power-packed guide for running Facebook ads at the level of a $10M+ Shopify store:

🚀 How to Run Facebook Ads Like a $10M+ Shopify Store
Scaling Facebook Ads to 7 or even 8 figures requires more than just boosting posts or running basic campaigns. Top Shopify stores use smart strategies, data-driven tactics, and continuous optimization to get massive ROAS and growth.

Here's how you can run Facebook Ads like a true eCommerce powerhouse:

1. Deep Audience Research & Segmentation
Go beyond basic interests. Use Facebook Audience Insights, your customer data, and competitor research to build layered audiences (lookalikes, retargeting, interest combos).

Segment by behavior: new visitors, cart abandoners, repeat buyers.

Create custom audiences from your email list and website visitors.

2. Use Video & Dynamic Creative Ads
Videos get higher engagement and help tell your brand story.

Test multiple creatives (videos, carousels, single images) with dynamic creative testing.

Use product demos, lifestyle shots, UGC, and influencer clips to build trust.

3. Leverage Retargeting Funnels
Segment retargeting based on time since last visit or cart abandonment.

Use sequential retargeting to move prospects closer to purchase — from awareness to decision.

Offer urgency or discounts in final retargeting stages.

4. Optimize for Conversions, Not Just Clicks
Use Facebook's Conversions Objective and set up your Facebook Pixel properly.

Track purchase events, add to cart, and view content to optimize campaigns.

Exclude purchasers from prospecting campaigns to avoid wasted spend.

5. Scale Smartly & Gradually
Increase budgets by 20–30% every 2–3 days instead of doubling overnight.

Duplicate winning ad sets instead of just boosting existing ones.

Test new audiences and creatives continually to avoid ad fatigue.

6. Use Data-Driven Budget Allocation
Identify top-performing campaigns and allocate more budget there.

Cut underperforming ads quickly to save costs.

Use Break-even ROAS (Return on Ad Spend) and Lifetime Value (LTV) metrics for smarter spend.

7. Leverage Lookalike Audiences from High-Value Customers
Upload your best customers' data to create 1%, 2%, and 5% lookalikes.

Layer lookalikes with interests and behaviors for precision targeting.

8. Implement A/B Testing Religiously
Test headlines, CTAs, ad copy, images, and offers.

Keep testing ongoing — what works today may not work tomorrow.

9. Analyze and Use Facebook Analytics & Attribution
Dive deep into Facebook Ads Manager, Google Analytics, and Shopify reports.

Track multi-touch attribution to understand which ads drive actual sales.

Adjust strategies based on real data, not just vanity metrics.

10. Focus on Customer Experience & Funnel Optimization
Ensure landing pages are fast, mobile-friendly, and match ad messaging.

Use upsells, cross-sells, and email automation to increase average order value (AOV).

Respond quickly to comments and messages on ads to boost social proof.

💡 Final Thought
Running Facebook Ads like a $10M+ Shopify store isn't about a secret hack — it's about strategic targeting, creative testing, data-driven scaling, and relentless optimization.