Here's a complete step-by-step tutorial on How to Run Facebook Ads for Your Shopify Store in 2024 — even if you're a beginner.

🧠 Why Facebook Ads Still Work in 2024
Despite iOS privacy updates, Facebook + Instagram Ads remain top-performing channels for Shopify brands due to:

Massive user base

Smart targeting via Meta AI

Integration with Shopify (native pixel/app support)

High ROI with UGC and retargeting

🔧 Step 1: Set Up Your Shopify Store for Facebook Ads
✅ Install Facebook Channel on Shopify
Go to Shopify Admin → Sales Channels → Facebook

Click Start Setup

Connect:

Your Facebook Account

Facebook Page

Instagram Account

Meta Business Manager

Ad Account

Pixel

✅ Enable Shopify Pixel Events
Automatically tracks:

ViewContent

AddToCart

InitiateCheckout

Purchase

Use the native pixel integration over manual setups in 2024.

📊 Step 2: Prep Your Assets
🔹 Product Pages
Fast load times

Clear CTA

Mobile optimized

At least 3 images + 1 short video

🔹 Creative Assets
Use UGC-style videos or product demos.

Video length: 15–30 seconds

Hook in the first 3 seconds

Include captions

Use ChatGPT or InVideo to script, generate, or edit creative.

🎯 Step 3: Set Up Your Campaign in Ads Manager
🧱 Campaign Structure (2024 best practice)
Campaign Objective: Sales → Website

Budget Type: Campaign Budget Optimization (CBO)

Daily Budget: $20–50 per campaign to start

📌 Ad Sets (Targeting)
Cold Audience (Interest-based):

Target 1–2 broad interests (Ex: Skincare, Home Decor)

Gender + Age filters only if needed

Lookalike Audiences:

Based on past purchasers or website visitors

Retargeting:

7-day view content

Add to Cart but No Purchase

🧠 Audience Size Tip (Post-iOS 17+):
Go broad! Use Meta's AI-powered targeting by leaving detailed interests blank for cold ads.

🖼� Step 4: Create High-Converting Ads
Ad Format:
Video > Image > Carousel (Performance ranked)

Copy Template:
Hook: "Tired of [pain point]?"
Body: "Our [product] solves it in 30 seconds. Here's how."
CTA: "Shop now — 20% off today only!"
✅ Include emojis, urgency, and benefits.

Use ChatGPT with this prompt:

"Write a high-converting Facebook ad copy for a [product] that solves [problem] for [audience]. Include emojis and a strong CTA."

📈 Step 5: Launch & Monitor
Key Metrics to Track:
Metric   Good Benchmark
CTR (Click Through)   > 1.5%
CPC (Cost per Click)   <$1.00
ROAS (Return)   >2.0
CPM   <$15

Use Shopify + Meta Reports to Track:
Add to Cart rate

Conversion rate

Sales by source

🔁 Step 6: Scale or Optimize
After 3–5 days:
Kill ads with high CPC & low CTR

Duplicate winners into new campaigns

Try new creatives weekly

Scale budget by 20–30% every 3–5 days

🔄 Bonus: Automation Tools
Triple Whale or Northbeam for post-iOS tracking

AdCreative.ai or Canva Pro for batch ad visuals

ChatGPT + Zapier: generate + automate creative ideas

🚀 Final Checklist to Launch Facebook Ads for Shopify (2024)
✅ Facebook Channel Installed on Shopify
✅ Pixel Events Verified
✅ Product Pages Optimized
✅ UGC Video Ready
✅ Campaign + Ad Set Structure Set
✅ Budget: $20–50/day
✅ Ad Copy: Hook + Benefit + CTA
✅ Monitoring Daily for Performance