Can we benchmark our audience targeting performance against industry standards or competitors?

Yes, benchmarking your audience targeting performance against industry standards or competitors can be a useful way to measure the effectiveness of your strategy and identify areas for improvement. Here are a few ways you can benchmark your performance:

1. Use industry benchmarks: Look for industry benchmarks for metrics such as click-through rates, conversion rates, and bounce rates. These benchmarks can give you a sense of how your performance compares to industry averages.
2. Analyze competitor performance: Use tools such as SimilarWeb, SEMRush, or Ahrefs to analyze your competitors' website traffic, keyword rankings, and backlinks. This can give you a sense of how your performance compares to theirs.
3. Set your own benchmarks: Establish your own benchmarks based on historical data and performance. This can help you track progress over time and identify areas for improvement.
4. Use A/B testing: Use A/B testing to compare the performance of different audience targeting strategies. This can help you determine which strategies are most effective and should be scaled up.
5. Surveys and feedback: Gather feedback from your audience through surveys, focus groups, or other research methods. This can help you understand how well your targeting is resonating with your audience and identify areas for improvement.

It's important to note that benchmarking should be used as a tool to inform and improve your strategy, rather than as the sole measure of success. It's also important to keep in mind that industry benchmarks may not always be directly comparable to your own performance, as they may be based on different data sources or methods.

Additionally, it's important to keep in mind that your competitors' performance may not always be a good benchmark for your own, as they may have different resources, target audiences, and business models. It's important to focus on your own performance and goals, and use benchmarking as a tool to help you improve.