Have we excluded irrelevant audiences to reduce ad spend waste?

Excluding irrelevant audiences is indeed a crucial aspect of reducing ad spend waste and improving the overall efficiency of our advertising campaigns. By excluding audiences that are unlikely to convert or engage with our ads, we can better focus our ad spend on those who are more likely to be interested in our products or services.

There are several methods to exclude irrelevant audiences, such as:

1. Custom audience exclusions: We can create custom audiences based on various criteria, like website visitors, email lists, or app users, and exclude them from our ad campaigns. This can help ensure that our ads are not shown to people who have already converted or are not likely to be interested in our offerings.
2. Demographic and interest-based exclusions: By examining the demographic and interest data provided by advertising platforms, we can identify and exclude audiences that are less likely to be relevant to our campaigns, thus optimizing our ad spend.
3. Lookalike audience exclusions: Ad platforms allow us to create lookalike audiences, which are groups of people who share similar characteristics with our existing customers. However, we can also exclude specific lookalike audiences if they are not likely to be relevant to our campaigns.

While I cannot provide specific examples without access to real-time data or campaign information, I can confirm that these methods are commonly used in the industry to exclude irrelevant audiences and optimize ad spend.