Besides Facebook, which specific social media platforms does my audience use frequently?

To determine which specific social media platforms your audience uses frequently besides Facebook, you can follow these steps:

1. **Audience Analysis**: Use analytics tools provided by your current social media platforms or third-party analytics services to gather insights about your audience demographics, behaviors, and preferences. Look for data such as age range, gender, location, and interests.

2. **Surveys and Polls**: Conduct surveys or polls directly with your audience to understand their social media habits and preferences. You can do this through email newsletters, on your website, or through social media itself.

3. **Competitor Analysis**: Look at your competitors or similar brands to see which social media platforms they are active on and where they have a strong presence. This can give you clues about platforms that might be relevant to your audience.

4. **Industry Insights**: Research industry reports or studies that analyze social media usage trends among your target demographic. These reports often provide valuable information on which platforms are popular among different age groups and demographics.

5. **Google Analytics**: If you have a website, use Google Analytics or similar tools to see where your website traffic is coming from. This can give you an indication of which social media platforms are driving visitors to your site.

6. **Social Listening Tools**: Use social listening tools to monitor conversations and mentions related to your brand or industry across different platforms. This can help you identify platforms where your audience is actively engaging.

Based on these insights, you can identify specific social media platforms where your audience is most active and allocate your resources accordingly to engage with them effectively. Popular platforms besides Facebook that you might consider include Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, Snapchat, and Reddit, depending on the demographics and interests of your audience.