How does Facebook determine review eligibility for ads promoting financial services for retirement planning or pensions?

Facebook determines review eligibility for ads promoting financial services for retirement planning or pensions based on their compliance with Facebook's ad policies. These policies are designed to ensure that ads on the platform are safe, respectful, and honest, and do not promote harmful or misleading content.

When reviewing ads promoting financial services for retirement planning or pensions, Facebook looks at a number of factors, including:

1. Content: The ad content must comply with Facebook's advertising policies, which prohibit certain types of content such as nudity, violence, and hate speech. Ads promoting financial services for retirement planning or pensions must accurately represent the services being offered and must not make false or misleading claims about the benefits or outcomes of the services.
2. Targeting: Ads promoting financial services for retirement planning or pensions must be targeted appropriately and not discriminate against any protected characteristics, such as age, gender, or income level.
3. Landing page: The landing page associated with the ad must also comply with Facebook's policies and provide a clear and accurate representation of the services being offered. The landing page should also include clear and prominent information about the cost, terms, and conditions of the services.
4. Age and country restrictions: Depending on the content and nature of the services, there may be age and country restrictions that apply. Advertisers must comply with these restrictions and ensure that their ads are not shown to audiences that are not eligible to receive the services.
5. Intellectual property: Advertisers must have the necessary rights and permissions to use any intellectual property, such as images, videos, or logos, in their ads.

If an ad promoting financial services for retirement planning or pensions meets all of Facebook's ad policies and guidelines, it will be eligible for review and potential approval. However, if the ad violates any of these policies or guidelines, it may be disapproved or restricted in certain locations.

It's worth noting that Facebook has specific policies related to ads for financial services, which may apply to ads promoting financial services for retirement planning or pensions. Advertisers must comply with these policies and ensure that their ads are transparent and upfront about the costs, terms, and conditions of their services. Advertisers must also ensure that they are licensed to provide financial services in the jurisdictions where they are offering their services.

Additionally, Facebook requires advertisers promoting financial services to include a clear and prominent disclosure statement in their ads, indicating whether they are a licensed financial services provider and whether they are providing paid product endorsements. This disclosure statement must be presented in a clear and prominent manner, using language that is easily understood by the average consumer.