How does Facebook determine review eligibility for ads promoting educational programs or online learning platforms?

Facebook determines review eligibility for ads promoting educational programs or online learning platforms based on their compliance with Facebook's ad policies. These policies are designed to ensure that ads on the platform are safe, respectful, and honest, and do not promote harmful or misleading content.

When reviewing ads promoting educational programs or online learning platforms, Facebook looks at a number of factors, including:

1. Content: The ad content must comply with Facebook's advertising policies, which prohibit certain types of content such as nudity, violence, and hate speech. Ads promoting educational programs or online learning platforms must accurately represent the program or platform being advertised, and must not make false or misleading claims about the benefits or outcomes of the program.
2. Targeting: Ads promoting educational programs or online learning platforms must be targeted appropriately and not discriminate against any protected characteristics, such as race, religion, or gender.
3. Landing page: The landing page associated with the ad must also comply with Facebook's policies and provide a clear and accurate representation of the program or platform being advertised. The landing page should also include clear and prominent information about the cost, duration, and requirements of the program.
4. Age and country restrictions: Depending on the content and nature of the program or platform, there may be age and country restrictions that apply. Advertisers must comply with these restrictions and ensure that their ads are not shown to audiences that are not eligible to enroll in the program or use the platform.
5. Intellectual property: Advertisers must have the necessary rights and permissions to use any intellectual property, such as images, videos, or logos, in their ads.

If an ad promoting an educational program or online learning platform meets all of Facebook's ad policies and guidelines, it will be eligible for review and potential approval. However, if the ad violates any of these policies or guidelines, it may be disapproved or restricted in certain locations.

It's worth noting that Facebook also has specific policies related to ads for student loans and financial aid, which may apply to ads promoting educational programs or online learning platforms. Advertisers must comply with these policies and ensure that their ads are transparent and upfront about the costs and terms of any financial aid or loan offers.