How does Facebook Ads support interactive ad formats like polls and quizzes?

Facebook Ads supports interactive ad formats like polls and quizzes through its Lead Ads and Instant Experience ad formats.

Lead Ads are a type of ad format that allows users to fill out a form without leaving Facebook. This makes it easy for users to sign up for newsletters, request more information, or take other desired actions. To make Lead Ads more engaging, Facebook allows advertisers to add polls to their ads. Polls can be added as a custom question within the Lead Ad form, and users can respond to the poll by selecting one of the provided options. This can help increase engagement and provide valuable insights into user preferences.

Facebook's Instant Experience ad format is another way to create interactive ads. Instant Experience is a full-screen, mobile-optimized ad format that allows users to interact with the ad without leaving Facebook. Advertisers can use Instant Experience to create polls, quizzes, and other interactive elements that encourage users to engage with the ad. For example, an advertiser could create a quiz that tests users' knowledge of a particular topic, or a poll that asks users to vote on their favorite product.

To create an Instant Experience ad with interactive elements, advertisers can use Facebook's Ads Manager or its partner tools, such as Spark AR Studio or Canvas Builder. These tools allow advertisers to create custom Instant Experiences with interactive elements, such as polls, quizzes, and games.

By using these interactive ad formats, businesses can create more engaging and memorable Facebook ads that encourage users to take action. These ad formats can also provide valuable insights into user preferences and behavior, helping businesses to optimize their ad campaigns and improve their marketing strategies.