What are the consequences of targeting practices that violate Facebook's policies?

Targeting practices that violate Facebook's advertising policies can result in several consequences, including:

1. Ad disapproval: Facebook may disapprove your ads if they violate any policies, including targeting criteria. Disapproved ads will not be displayed to your target audience, which can negatively impact your campaign's reach and effectiveness.

2. Account warning or suspension: Repeated or severe violations of Facebook's advertising policies may lead to account warnings or even suspensions. Suspended accounts may be temporarily or permanently disabled, preventing you from running ads on the platform.

3. Limited ad delivery: Facebook's ad delivery system may limit the reach of your ads if they detect policy violations. This can result in fewer impressions, clicks, and conversions, ultimately affecting your campaign's performance.

4. Negative user feedback: Users who see your ads may report them for policy violations, leading to negative user feedback. This can harm your brand reputation and impact user trust.

5. Legal consequences: Violating Facebook's advertising policies may also result in legal consequences, as some policies align with local, national, and international laws and regulations.

6. Reduced ad effectiveness: Targeting practices that violate Facebook's policies may lead to ineffective ad campaigns, as your ads may be shown to users who are not genuinely interested in your products or services.

7. Wasted ad spend: Violating Facebook's advertising policies can result in wasted ad spend, as your ads may not reach the intended audience or generate the desired results.

8. Difficulty in future ad approvals: A history of policy violations may make it more challenging to get future ads approved, as Facebook may subject your account to increased scrutiny and review.

To avoid these consequences, ensure your targeting practices comply with Facebook's advertising policies by following the guidelines provided in the previous answer.