What types of messaging resonate best with different audience targeting options?

Different types of messaging resonate best with various audience targeting options. Here are some recommendations for tailoring your messaging to specific audience segments:

1. **Demographics**:
   * Age: Tailor your messaging to address the unique challenges, interests, and values of different age groups. For example, use language and imagery that appeals to younger audiences (e.g., trendy, energetic) or older audiences (e.g., experienced, reliable).
   * Gender: Craft messaging that speaks to the unique needs, preferences, and perspectives of different genders. Avoid stereotypes and ensure your messaging is inclusive and respectful.
   * Location: Highlight local references, landmarks, or cultural elements that resonate with specific geographic regions. Use language and imagery that reflects the regional dialect, customs, and values.
2. **Interests**:
   * Hobbies and passions: Leverage shared interests to create messaging that resonates with your audience. Speak their language and use images that reflect their hobbies and passions.
   * Influencers and celebrities: If you're targeting fans of a particular influencer or celebrity, incorporate their name, image, or quotes into your messaging. This can help build credibility and trust with your audience.
   * Life events: Tailor your messaging to address specific life events, such as marriage, parenthood, or retirement. Acknowledge the challenges and emotions associated with these events and offer solutions or support.
3. **Behavior**:
   * Purchase history: If you're targeting people based on their purchase history, use messaging that highlights the benefits of your product or service, such as improved performance, convenience, or cost savings.
   * Device usage: Craft messaging that addresses the unique features and benefits of your product or service for different devices. For example, if you're targeting mobile users, emphasize the convenience and accessibility of your offering.
4. **Engagement**:
   * Page likes and group memberships: Tailor your messaging to align with the interests and values of the pages or groups your audience engages with. Use similar language, imagery, and themes to create a sense of familiarity and relevance.
   * Video views: If you're targeting people who have viewed your videos, use messaging that builds on the content of those videos. Reinforce key takeaways, provide additional information, or offer related resources.
5. **Lookalike and Automated Targeting**:
   * For Lookalike Audiences, use messaging that has proven successful with your source audience. Since Lookalike Audiences share similar characteristics with your source audience, they're likely to respond well to similar messaging.
   * For Automated Targeting, let Facebook's algorithms determine the best messaging for each audience segment. Analyze performance data and optimize your messaging based on the results.

Remember, the key to resonating with different audience targeting options is understanding your audience's unique needs, preferences, and values. Use data and insights to inform your messaging strategy, and continually test and optimize your messaging to improve performance.