What demographics (age, gender, location) should I target?

Determining the demographics to target depends heavily on the specific goals and nature of your campaign. Here are some considerations for targeting demographics on Facebook:

### Age:
- **General Guidelines:**
  - **18-24:** Young adults who are early in their careers or education.
  - **25-34:** Young professionals and individuals starting families.
  - **35-44:** Established professionals and parents with children.
  - **45-54:** Middle-aged adults who may have established careers and children.
  - **55+:** Older adults who may be nearing retirement or already retired.

- **Targeting Strategy:**
  - Consider the age range that aligns with your product or service. For example, if you're promoting a retirement planning service, targeting individuals over 45 may be more effective.

### Gender:
- **Gender Options:**
  - **Male**
  - **Female**
  - **Other (if applicable)**

- **Targeting Strategy:**
  - Determine if your product or service appeals more to a specific gender. For instance, if you're selling cosmetics, you may predominantly target females.

### Location:
- **Geographic Targeting:**
  - Target by country, state/province, city, or even specific ZIP/postal codes.
  - Utilize radius targeting around a specific location (e.g., a store or event venue).

- **Targeting Strategy:**
  - Choose locations where your target audience resides or where there is a demand for your product or service. Consider whether your campaign is local, national, or international in scope.

### Additional Considerations:
- **Language:** If your campaign targets specific language speakers, ensure your ad content and targeting language align.
 
- **Income Level:** Consider targeting based on income if your product or service is price-sensitive or aimed at a specific income bracket.

- **Education Level:** Depending on your offering, targeting by education level may be relevant (e.g., higher education for specialized services).

- **Interests and Behaviors:** Use Facebook's detailed targeting options to refine your audience based on interests, hobbies, behaviors, and past purchasing behavior.

### Example Scenarios:
- **Local Restaurant:** Target individuals aged 25-54 within a 10-mile radius of your restaurant location.
 
- **Online Clothing Store:** Target females aged 18-34 interested in fashion, living in urban areas.

- **Financial Services:** Target males and females aged 35-54 with income levels above a certain threshold interested in investments and financial planning, nationwide.

By considering these demographics and aligning them with your campaign goals and audience insights, you can create more targeted and effective Facebook Ads campaigns that reach the right people at the right time. Regularly analyze campaign performance and adjust targeting criteria as needed to optimize results.