What is the Facebook Ads policy on prohibited content?

Facebook has strict policies regarding prohibited content for advertising. Here are some of the key categories of content that are generally prohibited in Facebook ads:

1. **Illegal Products or Services**: Ads cannot promote illegal products, services, or activities, including but not limited to drugs, counterfeit goods, hacking services, and illegal gambling.

2. **Discriminatory Practices**: Ads cannot discriminate against people based on personal attributes such as race, ethnicity, nationality, religion, age, gender, sexual orientation, disability, or medical condition.

3. **Misleading or Deceptive Content**: Ads must not contain misleading, deceptive, or false content, including false claims, promises, or guarantees.

4. **Adult Content**: Ads cannot contain adult content, including nudity, sexually suggestive content, or explicit language, unless specifically allowed in certain contexts and targeted to an appropriate audience.

5. **Violence and Graphic Content**: Ads cannot contain excessively violent or graphic content, including depictions of gore, injury, or death, unless it is for a relevant cause or education and is appropriately targeted.

6. **Tobacco and Tobacco-related Products**: Ads promoting tobacco products, e-cigarettes, and related paraphernalia are prohibited.

7. **Weapons, Ammunition, and Explosives**: Ads promoting weapons, ammunition, explosives, or related products are not allowed.

8. **Spyware or Malware**: Ads promoting spyware, malware, or any other software or products designed to damage or interfere with the operation of computer systems are prohibited.

9. **Sensitive Events**: Ads cannot exploit or capitalize on sensitive events such as natural disasters, public health emergencies, or tragic events.

10. **Personal Attributes**: Ads cannot contain content that asserts or implies personal attributes, including but not limited to race, ethnicity, religion, age, gender, sexual orientation, disability, or medical condition, unless directly related to the ad's product or service offering.

These are just some of the main categories of prohibited content in Facebook ads. Advertisers should carefully review Facebook's Advertising Policies and Community Standards for the most up-to-date and detailed information to ensure compliance with Facebook's guidelines. Violating these policies can result in ads being rejected, accounts being suspended, or other penalties imposed by Facebook.