Great headline—topical and packed with intrigue. Here's a breakdown you can use for a social post, blog, or video script:

🚨 The Truth About Facebook Ads Retargeting in 2025 (What You Need to Know)
👁� Retargeting Isn't What It Used to Be...
With iOS 17+ and increasing privacy restrictions, traditional pixel-based retargeting is on life support. Fewer tracked users = fewer opportunities to re-engage. But that doesn't mean retargeting is dead—it's evolving.

✅ Here's What Works in 2025:
1. First-Party Data Is King
Use lead forms, email capture, quizzes, and gated content to build owned audiences. Then upload those directly to Facebook as Custom Audiences.

2. Use Engagement-Based Retargeting
Instead of relying solely on site visits:

Retarget people who watched your videos

Engaged with your Instagram/Facebook page

Clicked on previous ads or filled lead forms

3. Leverage Meta's Advantage+ Audiences
Facebook's AI is smarter than ever. Use broad targeting + strong creative and let the algorithm retarget for you passively—especially if you lack big custom lists.

4. Server-Side Tracking (CAPI)
Implement Facebook's Conversions API (CAPI) for server-side event tracking. This helps recover lost attribution and makes retargeting more accurate.

⚠️ Retargeting Mistakes to Avoid:
Relying only on pixel data

Serving the same stale offer

Overlapping audiences and ad fatigue

Ignoring iOS user behavior shifts

💡 Pro Tip:
Manage multiple BM accounts or ad spends safely using **virtual credit cards from Exocards (https://exocards.com)**—especially useful when scaling retargeting campaigns across niches.