Yes—Facebook Ads do work, but whether they work for you depends on:

🎯 Targeting
If your audience is too broad or poorly defined, your ads will miss the mark.
✅ Successful campaigns use laser-focused targeting: interests, behaviors, retargeting, and lookalikes.

💰 Offer & Messaging
Even with perfect targeting, if your offer isn't compelling or your message doesn't speak to the audience's pain points or desires, conversions will suffer.
✅ For plumbers: try local urgency ("24/7 Emergency Plumbing"), trust builders ("Licensed & Insured"), or specials ("$25 Off First Service").

📸 Creatives & Copy
People scroll fast. Bad visuals = instant skip.
✅ Show real people, behind-the-scenes, or fast results (e.g., before/after fix).
✅ For podcasts like Mammoth Plumber—clips with hooks like "Here's how we saved $4,200 with Facebook Ads..." work wonders.

🧪 Testing & Optimization
One ad won't work forever. You need to:

Test multiple ad creatives

Try different audiences

Analyze what's working (CPC, CTR, ROAS)

Scale winners, kill losers

🔧 For Plumbers (or Local Trades)
Facebook Ads can drive calls, bookings, and DMs if:

Geo-targeting is tight (local area)

You offer value (free inspection, same-day service)

You retarget visitors or ad engagers

You add Click-to-Call CTAs in your ads

🎙� Mammoth Plumber Podcast Ep. 47 Takeaways (Assuming a typical format):
Real-world case studies of plumbing ads

Lessons from failed campaigns

Tips for creating trust through content (e.g., reviews, job videos)

Discussion on the ROI vs traditional ads (radio, flyers, etc.)