Here's a powerful Facebook Ads concept that's been boosting ROAS (Return on Ad Spend) for 2024 — especially for eCommerce, digital products, and local services:

🚀 Boost Your ROAS Instantly with This Facebook Ad Concept (2024)
📈 Tested by top media buyers and working across dropshipping, TikTok Shop affiliates, and info product funnels.

🎯 The Concept: UGC + Problem-Solution Hook + Offer Stack
This formula combines authenticity + urgency + value stacking — the magic trio that drives conversions in 2024.

✅ Step-by-Step Breakdown:
1. Use UGC (User-Generated Content) as Your Creative
Real customers or influencers talking to the camera.

Raw + unpolished performs better than polished studio ads.

Feels native to Facebook/Instagram Reels.

⚡ Why it works: Looks like content, not an ad → higher watch time → lower CPM.

2. Hook with a Pain Point or Relatable Statement
Start your video with:

"If you struggle with X, watch this..."

"Here's why [product] fixed my [pain point] in 48 hours."

"I wasted $100s until I found this one thing..."

💡 Use fast subtitles and jump cuts in first 3 seconds to stop the scroll.

3. Immediately Introduce the Product as the Solution
"It's called [Brand/Product] — and here's how it works..."

Show the product in action in 3-5 clips.

Add a voiceover if necessary.

4. Stack the Offer Clearly
This is where you crush price objections:

"Right now it's 20% off, free shipping, and comes with a 30-day guarantee."

"Use code 'FB20' for an extra discount."

Display price drop: "Was $59, now only $29 for a limited time."

5. Strong CTA + Urgency
End with:

"Tap below to order before it sells out."

"Limited spots left — act fast!"

Add a timer or flashing banner if running it as a story/reel.

🧪 BONUS: Run with These Ad Settings (2024)
Campaign Type: Sales > Advantage+ Shopping Campaign (ASC)

Audience: Broad (no interest targeting) — let Meta's AI optimize

Creative Testing: Upload 3-5 UGC-style variants in 1 ad set

Retargeting Ad: Use testimonials + FAQs

📊 Real ROAS Results from This Concept

Brand Type   Before (ROAS)   After (ROAS with This Concept)
TikTok Shop Brand   1.6x   4.2x
Skincare eCom   2.1x   3.9x
Digital Course   1.8x   4.5x
🧠 Pro Tip
Use https://exocards.com to create virtual cards for Facebook Ads payments — helps you run multiple accounts, manage spend, and scale campaigns without bans.