Are we utilizing automatic placements or manually selecting placements?

The choice between using automatic placements or manually selecting placements depends on your advertising goals, budget, and familiarity with the platform. Both options have their advantages and disadvantages.

Automatic placements:

Automatic placements allow the advertising platform to determine where your ads will be shown based on its algorithm and available inventory. This option is beneficial for several reasons:

1. Time-saving: Automatic placements eliminate the need for manual placement selection, making it easier and faster to set up campaigns.
2. Broad reach: Ads can appear across various placements, increasing the likelihood of reaching a wider audience.
3. Efficient use of budget: The platform's algorithm aims to distribute your budget effectively across placements to maximize performance.
4. Continuous optimization: Automatic placements enable the platform to learn and adapt, making real-time adjustments to improve ad delivery and performance.

Manual placements:

Manual placements involve selecting specific locations for your ads to appear. This option is ideal in certain situations:

1. Control: Manual placements provide more control over where your ads appear, allowing you to choose placements that align with your brand or target audience.
2. Brand safety: By manually selecting placements, you can avoid appearing in contexts that may harm your brand's reputation or image.
3. Niche targeting: If you're targeting a specific audience or platform feature, manual placements enable you to focus your ad spend on the most relevant locations.
4. Performance tracking: Manual placements make it easier to track and analyze ad performance by placement, helping you identify which locations drive the best results.

Ultimately, the decision between automatic and manual placements depends on your unique advertising needs and resources. If you're new to a platform or have limited time and resources, automatic placements may be the better choice. However, if you have specific goals, targeting requirements, or brand safety concerns, manual placements might be more suitable. It's also possible to use a combination of both approaches, testing automatic placements and then manually optimizing based on performance data.