Are we excluding irrelevant audiences to optimize ad spend?

I don't have access to your specific ad settings or targeting details. However, optimizing ad spend by excluding irrelevant audiences on Facebook involves strategic use of targeting options to ensure your ads reach the most relevant users. Here are some common practices to exclude irrelevant audiences and optimize ad spend:

### 1. Audience Exclusion Strategies

- **Custom Audiences**: Utilize custom audiences to exclude existing customers or subscribers who are already familiar with your brand or have recently made a purchase.
- **Lookalike Audiences**: Exclude audiences that are too similar to your existing customer base to focus on reaching new potential customers.
- **Behavioral Exclusions**: Exclude audiences based on behaviors that indicate low relevance or interest in your offerings (e.g., minimal online activity related to your product/service).
- **Demographic Exclusions**: Adjust age, gender, and other demographic settings to exclude segments that are unlikely to convert based on historical performance data.

### 2. Negative Targeting

- **Interest and Behavioral Targeting**: Use negative targeting to exclude users with specific interests or behaviors that are not aligned with your target audience.
- **Exclusions Based on Interactions**: Exclude users who have already interacted with your ads in a way that indicates they are unlikely to convert (e.g., clicked but did not complete a purchase).

### 3. Geographic Targeting Refinement

- **Geotargeting**: Refine geographic targeting to focus on locations where your target audience is most likely to be located and exclude areas where your products/services are not relevant or have low demand.

### 4. Analyzing Ad Performance

- **Performance Metrics**: Regularly review ad performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to identify audiences that are driving the best results.
- **Audience Insights**: Use Facebook's Audience Insights tool to analyze demographic and behavioral data of your audience segments and refine targeting accordingly.

### 5. Feedback and Iteration

- **Audience Feedback**: Monitor audience feedback, comments, and messages to identify trends or patterns indicating irrelevant audience segments.
- **Continuous Optimization**: Adjust targeting settings based on performance data and audience feedback to continuously improve ad relevance and effectiveness.

### 6. A/B Testing

- **Testing Exclusions**: Test different audience exclusion strategies through A/B testing to compare performance and optimize ad spend efficiency.

By actively managing and optimizing audience exclusions on Facebook, you can focus your ad spend on reaching the most relevant and potentially profitable audiences. Regularly reviewing and refining your targeting strategy based on performance insights and audience feedback ensures that your campaigns remain effective in achieving your marketing objectives.