Are they helping us achieve our overall marketing goals?

To determine if your ads are helping you achieve your overall marketing goals, you should consider the following:

1. Alignment with goals: The ads should be aligned with your overall marketing goals, and should be designed to support and drive progress towards these goals.

2. Progress tracking: You should have a system in place to track the progress of your ads towards your marketing goals, such as using metrics like leads, sales, or brand awareness.

3. Comparison to benchmarks: You should compare the performance of your ads to relevant benchmarks, such as industry averages or historical performance, to determine if they are contributing to the achievement of your marketing goals.

4. Attribution: You should have a system in place to attribute the results of your ads to your marketing goals, such as using marketing attribution models or tracking codes.

5. Continuous improvement: You should continuously evaluate and improve your ads based on performance data, and should use this data to inform and refine your overall marketing strategy.

6. Return on investment: You should calculate the return on investment (ROI) of your ads, taking into account the costs of creating and distributing the ads and the revenue generated from the results.

7. Balance: You should ensure that your ads are contributing to a balanced mix of marketing goals, such as a balance between short-term and long-term goals, and a balance between brand awareness and lead generation.

By considering these factors, you can determine if your ads are helping you achieve your overall marketing goals and contributing to the growth and success of your company.