Are these ads reaching new potential customers or engaging existing ones?

I don't have access to specific data regarding whether your ads are reaching new potential customers or engaging existing ones. However, here are some considerations and strategies that can help determine the reach and engagement of your Facebook ads with different audience segments:

### 1. Audience Targeting

- **New Audiences (Prospecting)**:
  - Use Facebook's lookalike audiences or interest-based targeting to reach new users who share characteristics with your existing customer base.
  - Experiment with broader targeting parameters to expand your reach to potential customers who may not be familiar with your brand yet.

- **Existing Customers (Retargeting)**:
  - Utilize custom audiences to retarget users who have previously interacted with your brand, visited your website, or engaged with your ads.
  - Tailor messaging to nurture existing relationships and encourage repeat purchases or actions.

### 2. Engagement Metrics

- **Ad Engagement**:
  - Monitor metrics such as likes, shares, comments, and clicks to gauge how effectively your ads are engaging both new and existing audiences.
  - Analyze engagement rates to understand which ad creatives, messages, or audience segments resonate the most.

- **Conversion Tracking**:
  - Track conversions and measure how many users take desired actions (e.g., making a purchase, signing up for a newsletter) after viewing or clicking on your ads.
  - Evaluate conversion rates to assess ad effectiveness in driving meaningful interactions with both new and existing customers.

### 3. Campaign Objectives

- **Brand Awareness**:
  - Evaluate reach and frequency metrics to assess how many new users are exposed to your brand message through ad impressions.
  - Measure brand lift studies or surveys to understand changes in brand perception among new audiences.

- **Lead Generation and Sales**:
  - Analyze lead quality and sales attribution data to determine whether ads are generating new leads or converting new customers.
  - Use ROI calculations to assess the cost-effectiveness of reaching new versus existing customers through your campaigns.

### 4. Audience Insights and Feedback

- **Audience Feedback**:
  - Monitor comments, messages, and customer inquiries to gauge sentiment and understand how new and existing customers perceive your ads.
  - Use feedback to refine targeting strategies and improve ad messaging to better resonate with both audience segments.

### 5. Continuous Optimization

- **A/B Testing**:
  - Test different ad formats, creatives, messaging variations, and audience segments to identify the most effective combinations for reaching and engaging new and existing customers.
  - Iterate based on performance data to optimize campaigns and maximize reach and engagement across all audience segments.

By strategically evaluating reach metrics, engagement rates, conversion data, and audience feedback, you can gain insights into whether your Facebook ads are effectively reaching new potential customers, engaging existing ones, or both. This information can guide ongoing optimization efforts to enhance campaign performance and achieve your marketing objectives.