How are we attributing conversions or sales generated by these ads?

Attributing conversions or sales generated by your ads is essential for measuring the success of your advertising campaigns and making data-driven decisions. Here are some steps your company can take to ensure that you are attributing conversions or sales generated by your ads effectively:

1. Use conversion tracking: Use conversion tracking tools like Facebook Pixel or Google Analytics to track user behavior on your website and attribute conversions or sales to specific ad campaigns.
2. Choose the right attribution model: Choose an attribution model that aligns with your business goals and marketing strategy. Common attribution models include last-click, first-click, linear, time decay, and position-based.
3. Consider multi-touch attribution: Consider using a multi-touch attribution model to give credit to multiple touchpoints in the customer journey. This can help you understand the role that different ad campaigns play in driving conversions or sales.
4. Use UTM parameters: Use UTM parameters to track the performance of specific ad campaigns and identify which channels are driving the most traffic and conversions.
5. Monitor assisted conversions: Monitor assisted conversions to understand how different ad campaigns are working together to drive conversions or sales. For example, a user may click on a display ad, then later convert after clicking on a search ad.
6. Test and optimize: Test and optimize your attribution model over time to ensure that it accurately reflects the customer journey and provides actionable insights.

By attributing conversions or sales generated by your ads effectively, your company can make data-driven decisions, optimize your ad campaigns for maximum impact, and improve your return on ad spend.