Are these ads contributing to our long-term brand objectives?

To determine if your ads are contributing to your long-term brand objectives, you should consider the following:

1. Alignment with brand objectives: The ads should be aligned with your long-term brand objectives, and should be designed to support and drive progress towards these objectives.

2. Brand consistency: The ads should be consistent with the overall brand message and positioning, and should reinforce the key brand values and attributes.

3. Target audience: The ads should be targeted to the same audience as your long-term brand objectives, and should be designed to effectively reach and engage this audience.

4. Messaging: The messaging in the ads should be aligned with the messaging in your long-term brand objectives, and should support and reinforce the key messages and themes.

5. Channels: The ads should be distributed through the same channels as your long-term brand objectives, and should be integrated with other brand-building efforts such as public relations, events, and content marketing.

6. Measurable results: The ads should be designed to drive measurable results, such as brand awareness or brand equity, that align with your long-term brand objectives.

7. Attribution: You should have a system in place to attribute the results of your ads to your long-term brand objectives, such as using brand tracking studies or marketing attribution models.

8. Continuous improvement: You should continuously evaluate and improve your ads based on performance data, and should use this data to inform and refine your long-term brand objectives.

By considering these factors, you can determine if your ads are effectively contributing to your long-term brand objectives and supporting the growth and success of your company.