How are teams staying updated with ad trends?

Teams can stay updated with ad trends in several ways, including:

1. Following industry news and publications: Teams can stay informed about the latest ad trends by following industry news and publications, such as Adweek, AdAge, and Marketing Land. These publications often cover the latest ad trends, best practices, and case studies, and can provide valuable insights and inspiration.

2. Participating in industry forums and communities: Industry forums and communities, such as the Google Ads Community and the Facebook Ads Community, can be a great way to connect with other professionals, share knowledge and experiences, and stay updated with the latest ad trends.

3. Attending industry conferences and events: Industry conferences and events, such as Advertising Week and the Digital Marketing World Forum, can be a valuable way to learn about the latest ad trends, network with other professionals, and gain new insights and perspectives.

4. Following industry influencers and thought leaders: Following industry influencers and thought leaders, such as Gary Vaynerchuk and Neil Patel, can be a great way to stay informed about the latest ad trends and best practices. These influencers often share their insights and experiences on social media, blogs, and podcasts.

5. Participating in industry research and surveys: Participating in industry research and surveys, such as the annual Digital Trends report by Econsultancy, can provide valuable insights into the latest ad trends and best practices. These reports often cover a wide range of topics, from ad formats and targeting to measurement and optimization.

6. Conducting internal knowledge sharing sessions: Teams can conduct internal knowledge sharing sessions, such as lunch and learns or brown bag sessions, to share the latest ad trends and best practices. These sessions can be led by internal experts or external consultants, and can cover a wide range of topics, from ad formats and targeting to measurement and optimization.

By staying updated with ad trends, teams can improve their ad performance, drive better results, and stay competitive in the market.