Are there specific ad types or formats that automatically trigger a review?

Yes, certain ad types or formats on Facebook may automatically trigger a review due to their nature, content, or potential impact on users. While the exact criteria and triggers for automatic review are not publicly disclosed by Facebook, here are some common scenarios where ads typically undergo closer scrutiny:

1. **Sensitive Content:**
   - Ads containing sensitive topics such as politics, social issues, or advocacy may trigger a manual review to ensure compliance with Facebook's advertising policies and community standards.

2. **Restricted Products or Services:**
   - Ads promoting restricted or regulated products such as alcohol, tobacco, gambling, or financial services may require additional review to verify compliance with applicable laws and Facebook policies.

3. **Health and Medical Products:**
   - Ads promoting health products, supplements, or medical treatments may undergo review to ensure they do not make misleading claims or promote unapproved substances.

4. **Controversial or Sensitive Imagery:**
   - Ads featuring controversial or sensitive imagery, including violence, nudity, or graphic content, may trigger a manual review to evaluate their appropriateness for the platform.

5. **Political or Advocacy Ads:**
   - Ads related to political campaigns, elections, or advocacy issues often require review to verify authenticity, prevent misinformation, and comply with Facebook's political advertising policies.

6. **Unusual or High-Risk Targeting:**
   - Ads with highly specific or potentially discriminatory targeting criteria may be flagged for review to ensure they comply with Facebook's policies against discrimination and fairness.

7. **Historical Performance and Policy Violations:**
   - Ads from advertisers with a history of policy violations, disapprovals, or account suspensions may trigger automatic review as part of Facebook's ongoing monitoring and enforcement efforts.

8. **User Reports and Algorithmic Flags:**
   - Ads that receive multiple user reports or algorithmic flags based on user engagement (e.g., negative feedback, hide ad) may prompt a manual review to address potential issues or violations.

Advertisers should ensure their ads comply with Facebook's advertising policies, including guidelines on content, targeting, and user experience, to minimize the likelihood of triggering automatic reviews. It's also advisable to monitor ad performance regularly and respond promptly to any policy issues or ad disapprovals to maintain compliance and campaign effectiveness on Facebook.