IKEA's Ecommerce SEO Strategy: A Must-Replicate Approach!
IKEA doesn't just sell furniture — it dominates search rankings across hundreds of categories. Their SEO game is smart, scalable, and highly customer-focused.

Here's how they do it (and how you can too 👇).

✅ 1. Hyper-Optimized Category Pages (with Search Intent in Mind)
What IKEA does:

Targets broad + long-tail keywords (e.g., "white bookshelves with doors")

Uses clean, scannable H1/H2s and keyword-rich content blocks

Structures URLs like: /us/en/cat/bookcases-10382/

How to replicate:

Identify your top product categories

Add SEO-friendly descriptions that answer user questions

Use ChatGPT to generate content like:

"Write an SEO-optimized category description for modern coffee tables under $300."

✅ 2. Smart Internal Linking That Feels Natural
What IKEA does:

Seamlessly links from category pages → subcategories → related products

Uses "related products" and "customers also viewed" to guide browsing

How to replicate:

On your product pages, add:

"You might also like" sections

Internal links to category guides or blog posts

Breadcrumbs for easier navigation

✅ 3. Inspiration + Product Discovery Content
What IKEA does:

Posts blog-style guides like: "Small space ideas" or "Best lighting for cozy bedrooms"

Optimizes these with long-tail keywords and internal links to products

How to replicate:

Use ChatGPT to create content like:

"10 Small Living Room Ideas with Affordable Furniture"

Then link to your store's matching products in each idea or image

✅ 4. Visual Search Optimization
What IKEA does:

Product images are clean, alt-tagged, and structured for image SEO

Includes multiple angles, lifestyle shots, and hover-over effects

How to replicate:

Use AI or Canva to create branded product graphics

Add descriptive ALT text (e.g., "white minimalist desk with drawers")

Upload images in WebP format for faster load times

✅ 5. Lightning-Fast Mobile Performance
What IKEA does:

Pages load fast

Mobile menus are intuitive

Product info is easy to scan

How to replicate:

Use a lightweight theme (e.g., Dawn on Shopify)

Compress assets and lazy-load images

Run Google PageSpeed Insights and fix red flags

🔁 Recap: Copy IKEA's SEO Wins in 5 Moves
Strategy Area   Your Action Plan
Category SEO   Use ChatGPT to write keyword-optimized intros
Internal Linking   Add smart cross-links & breadcrumbs
Blog Content   Create inspiration posts with SEO in mind
Image SEO   Tag images and use lifestyle shots
Speed Optimization   Compress, streamline, and mobile-optimize

🚀 Pro Tip: Use ChatGPT + Sheets to Scale IKEA-Style SEO
Want to create 100+ product or category page descriptions fast?

👉 Use a Google Sheet + ChatGPT script to auto-fill:

Product titles

Keywords

Descriptions

Meta titles/descriptions

IKEA does it at scale — now you can too.