How do you compare E-commerce SEO performance using tools?

Comparing E-commerce SEO performance using tools involves several steps:

1. **Define Key Metrics**: Start by defining the key performance metrics you want to compare across different tools. Common metrics for E-commerce SEO performance include organic traffic, keyword rankings, backlink profile, conversion rates, and revenue generated from organic search.

2. **Select Tools**: Choose the SEO tools you want to use for performance comparison. Consider factors such as the features offered, data accuracy, ease of use, and cost. It's helpful to use a combination of tools to get a comprehensive view of your E-commerce SEO performance.

3. **Collect Data**: Use the selected tools to gather data on the key performance metrics you defined. Depending on the tools you're using, you may need to pull data from multiple sources, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others.

4. **Normalize Data**: Normalize the data collected from different tools to ensure consistency and comparability. For example, if you're comparing organic traffic across tools, make sure you're using the same time period and accounting for any discrepancies in how traffic is measured (e.g., sessions vs. users).

5. **Analyze Trends**: Analyze the data collected from each tool to identify trends and patterns in E-commerce SEO performance. Look for correlations between different metrics and evaluate how they have changed over time.

6. **Identify Discrepancies**: Compare the data from different tools to identify any discrepancies or inconsistencies. This may involve cross-referencing data points and investigating potential reasons for discrepancies, such as differences in data collection methods or sampling error.

7. **Draw Insights**: Draw insights from the data analysis to understand your E-commerce SEO performance and identify areas for improvement. Focus on actionable insights that can inform your SEO strategy and tactics moving forward.

8. **Iterate and Improve**: Use the insights gained from comparing E-commerce SEO performance to refine your SEO strategy, optimize your website, and drive better results. Continuously monitor performance metrics and adjust your approach based on data-driven insights and best practices.

By comparing E-commerce SEO performance using tools, you can gain a deeper understanding of your website's performance, identify areas for improvement, and make informed decisions to drive better results and achieve your business goals.