Looks like you're referencing a couple of interviews or podcast episodes — the first with James Brockbank on topics like Google's Spam Policy and backlinks, and the second with Freddie Chatt on e-commerce SEO and product page conversions, possibly from The Simple and Smart SEO Show or something similar?

Let me know how you'd like to proceed:

Want a summary of either (or both)?

Looking for key takeaways or actionable tips from their advice?

Interested in how to apply their strategies to your own store or niche?

Or do you need help finding the full interviews?