Tips for Choosing a Domain Name & Building Your Brand (2025)
1. Keep It Short and Memorable
Aim for 6–14 characters.

Short names are easier to remember, type, and share.

✅ Good Example: Lush.com
🚫 Bad Example: BestOnlineEcoFriendlyProductsStore.com

2. Make It Easy to Spell and Pronounce
No weird spellings or confusing words.

If you have to explain it out loud, it's not good branding.

✅ Example: Bloomly.com
🚫 Example: Bluumliee.com

3. Use Keywords (If It Makes Sense)
If possible, lightly weave in a keyword.

Helps with SEO and instant brand association.

✅ Example: EcoThreads.com (for eco-friendly clothing)
✅ Example: SwiftMeals.com (for a meal delivery service)

4. Avoid Numbers, Hyphens, and Special Characters
They're confusing, especially when spoken aloud.

Stick to clean, alphabet-only names.

5. Pick the Right Domain Extension
.com is still king 👑 (easier to trust and remember).

If .com isn't available, alternatives:

.co (startups)

.io (tech, SaaS)

.store (e-commerce)

.ai (AI-focused)

6. Check Availability Across Platforms
Make sure the name is available on social media too (Instagram, TikTok, X, YouTube, etc.).

Consistency = better branding.

✅ Tools like namecheckr.com or instantusername.com can scan all platforms at once.

7. Think Long-Term
Avoid trendy slang or fads unless that's your whole brand identity.

Choose something you can grow with over 5–10+ years.

8. Secure and Protect Your Brand
Buy similar domains (like .net, .co, or common misspellings) to block copycats.

Consider trademarking your brand if you're serious about scaling.

⚡ Quick Action Plan:
Brainstorm 5–10 name ideas.

Check .com availability.

Check social media handle availability.

Pick your top 1–2 favorites.

Register the domain immediately (before someone else does!).

🚀 Pro Tip:
If your dream domain isn't available, you can:

Add a short word (e.g., get, shop, try) → GetBloomly.com

Negotiate to buy it from the current owner (use services like Sedo or GoDaddy Auctions).