Who are the industry associations and organizations in CPA marketing?

In the realm of CPA (Cost Per Action) marketing, several industry associations and organizations exist to provide resources, networking opportunities, education, and advocacy for professionals involved in affiliate marketing and performance-based advertising. Some prominent associations and organizations in the CPA marketing industry include:

1. **Performance Marketing Association (PMA)**: The Performance Marketing Association is a non-profit trade association founded to advance the performance marketing industry and advocate for its members. PMA offers networking opportunities, industry research, education, and advocacy on issues affecting the performance marketing ecosystem.

2. **Affiliate Summit**:
   - **Affiliate Summit East/West**: Affiliate Summit hosts conferences and events that bring together affiliate marketers, advertisers, affiliate networks, technology providers, and industry experts. These events provide opportunities for networking, education, and business development in the affiliate marketing industry.
   - **Affiliate Summit Meetups**: Affiliate Summit also organizes local meetups and networking events in various cities worldwide, allowing professionals in the affiliate marketing community to connect and collaborate on a regional level.

3. **Internet Advertising Bureau (IAB)**:
   - **IAB Affiliate Marketing Working Group**: The Internet Advertising Bureau (IAB) is an industry trade group that focuses on digital advertising standards, research, and advocacy. The IAB Affiliate Marketing Working Group addresses issues relevant to the affiliate marketing industry and develops best practices and guidelines for advertisers, publishers, and affiliate networks.

4. **Affiliate Marketing Council (AMC)**: The Affiliate Marketing Council is a division of the Internet Advertising Bureau (IAB) dedicated to advancing the affiliate marketing industry. The AMC collaborates with stakeholders to develop industry standards, promote best practices, and address challenges facing the affiliate marketing ecosystem.

5. **Association of Coupon Professionals (ACP)**: The Association of Coupon Professionals is a trade association that represents professionals involved in the coupon industry, including manufacturers, retailers, coupon providers, and solution providers. While not exclusively focused on CPA marketing, the ACP addresses issues related to couponing and promotions, which are often integral to CPA marketing campaigns.

6. **Local and Regional Marketing Associations**: Many local or regional marketing associations may have special interest groups or committees focused on affiliate marketing or digital advertising. These associations provide networking opportunities, educational events, and resources tailored to professionals in the affiliate marketing space.

These associations and organizations play vital roles in fostering collaboration, promoting industry standards, and advancing the interests of professionals involved in CPA marketing and affiliate marketing. They provide valuable resources, advocacy, and networking opportunities that contribute to the growth and professionalism of the industry.