What is the payout model for CPA offers?

The payout model for CPA (Cost Per Action) offers is based on advertisers compensating affiliates for specific actions or conversions that are achieved as a result of the affiliate's promotional efforts. Unlike other affiliate marketing models, such as CPC (Cost Per Click) or CPM (Cost Per Mille), where affiliates are paid based on clicks or impressions, CPA offers require a predefined action to be completed before the affiliate earns a commission.

Here are some common actions or conversions for which affiliates are compensated in CPA marketing:

1. **Lead Generation**: Affiliates earn a commission for generating qualified leads for the advertiser. This could involve capturing user information through a form submission, email opt-in, or other lead generation methods.

2. **Sale Completion**: Affiliates receive a commission for driving sales of a product or service. When a referred customer makes a purchase or completes a transaction, the affiliate earns a commission based on the sale value or a percentage of the total sale amount.

3. **Subscription or Membership Sign-up**: Affiliates are compensated for driving sign-ups for subscription-based services or membership programs. When a referred user signs up for a subscription or membership plan, the affiliate earns a commission for the acquired customer.

4. **App Install or Download**: Affiliates earn a commission for driving app installs or downloads. When a referred user installs or downloads a mobile app through the affiliate's promotional link, the affiliate receives a commission for the installation.

5. **Trial Activation**: Affiliates receive a commission for driving activations of free trials or demo versions of products or services. When a referred user activates a trial or demo account, the affiliate earns a commission based on the trial activation.

6. **Form Submission or Registration**: Affiliates earn a commission for driving form submissions or registrations on the advertiser's website. This could involve users signing up for a webinar, event, contest, or account registration.

The payout amount for CPA offers can vary depending on the advertiser, the complexity of the required action, the value of the conversion, and other factors. Advertisers typically set a predetermined commission rate or payout for each CPA offer, which is communicated to affiliates upfront. Affiliates earn commissions when their referrals successfully complete the specified action or conversion as defined by the CPA offer.