What does CPA stand for?

Started by x6gsdbs4ox, Jun 08, 2024, 04:39 AM

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CPA stands for "Cost Per Action" or "Cost Per Acquisition." It refers to an online advertising pricing model in which advertisers pay for a specified action or acquisition generated by their ad campaigns, such as a click, form submission, sale, or other predefined action. In CPA marketing, advertisers only pay when a desired action is completed, making it a performance-based advertising model.

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