What are some common types of CPA offers?

There are several common types of CPA (Cost Per Action) offers that advertisers use to drive specific actions or conversions and incentivize affiliates to promote their products or services. Here are some of the most common types of CPA offers:

1. **Lead Generation**: Lead generation offers pay affiliates for each qualified lead they generate for the advertiser. A lead is typically defined as a user who submits their contact information or expresses interest in a product or service by filling out a form, requesting a quote, or signing up for a trial. Lead generation offers are prevalent in industries such as insurance, finance, real estate, and education.

2. **Trial Sign-Ups**: Trial sign-up offers pay affiliates for each user who signs up for a free trial or demo of a product or service. Advertisers may offer a free trial period to allow users to experience their product or service before making a purchase decision, and affiliates are compensated for driving trial sign-ups that convert into paying customers.

3. **Sale or Purchase**: Sale or purchase offers pay affiliates a commission for each sale or purchase completed by a referred customer. Affiliates earn a percentage of the sale amount or a flat fee for driving sales of physical products, digital products, subscriptions, memberships, or services. Sale or purchase offers are prevalent in e-commerce, retail, affiliate marketing, and direct-to-consumer industries.

4. **App Install or Download**: App install or download offers pay affiliates for each user who installs or downloads a mobile app through their promotional efforts. Advertisers may promote mobile apps through affiliate marketing to increase app installs, user engagement, and user acquisition. Affiliates earn a commission for driving app installs or downloads on iOS, Android, or other mobile platforms.

5. **Email Submit**: Email submit offers, also known as zip submit or email submit sweepstakes, pay affiliates for each user who submits their email address or completes a short form. Advertisers collect user information for lead generation, email marketing, or sweepstakes entry purposes, and affiliates earn a commission for driving email submissions. Email submit offers are prevalent in the lead generation, survey, and sweepstakes verticals.

6. **Survey Completion**: Survey completion offers pay affiliates for each user who completes a survey or questionnaire. Advertisers collect user feedback, opinions, or market research data through surveys, and affiliates earn a commission for driving survey completions. Survey completion offers are prevalent in market research, consumer insights, and data collection industries.

7. **Credit Card Submission**: Credit card submission offers pay affiliates for each user who submits an application or applies for a credit card. Advertisers promote credit card offers through affiliate marketing to acquire new credit card customers, and affiliates earn a commission for driving credit card applications or submissions. Credit card submission offers are prevalent in the finance, banking, and credit card industries.

These are just a few examples of common types of CPA offers that advertisers use to drive specific actions or conversions and incentivize affiliates to promote their products or services. Depending on the advertiser's objectives, target audience, and industry vertical, CPA offers may vary in terms of conversion goals, commission structure, and promotional requirements.