What is the difference between CPA and CPC (cost per click) marketing?

CPA (cost-per-action) and CPC (cost-per-click) are both pricing models used in online advertising. The main difference between the two is how advertisers are charged for their campaigns.

In CPA marketing, advertisers are charged a set fee each time a user takes a specific action, such as filling out a form, making a purchase, or downloading an app. This action is known as a conversion, and it is the ultimate goal of most CPA campaigns.

In CPC marketing, advertisers are charged a fee each time a user clicks on their ad. This fee is typically based on the maximum bid that the advertiser is willing to pay for each click, and it is determined through an auction-based system.

The main advantage of CPA marketing is that advertisers only pay for conversions, which can make it a more cost-effective option than CPC marketing. However, it can be more difficult to generate conversions than clicks, so CPA campaigns may require more effort and optimization to be successful.

The main advantage of CPC marketing is that it can be a good way to drive traffic to a website or landing page. However, it's important to note that not all clicks will result in conversions, so CPC campaigns may not be as cost-effective as CPA campaigns.

Ultimately, the choice between CPA and CPC marketing will depend on your business goals, budget, and target audience. It's a good idea to test both pricing models to see which one works best for your business.