What does CPA stand for?

CPA stands for **Cost-Per-Action**. It is a type of performance-based online advertising model where advertisers pay for a specific action completed by the user. These actions can include making a purchase, filling out a form, signing up for a service, downloading an app, or any other predefined action that the advertiser considers valuable. CPA marketing ensures that advertisers only pay for measurable, concrete outcomes, making it a cost-effective and efficient advertising strategy.