What is a meta title?

A meta title, also known as a title tag, is an HTML element that specifies the title of a webpage. It is one of the most important on-page elements for search engine optimization (SEO) and is displayed as the clickable headline for each search result in search engine results pages (SERPs).

Meta titles serve multiple purposes:

1. **Search Engine Optimization (SEO)**: Meta titles are a crucial ranking factor for search engines. They help search engines understand the content and relevance of a webpage to specific search queries. Including relevant keywords in meta titles can improve a webpage's visibility and ranking in search results.

2. **User Experience (UX)**: Meta titles provide users with a brief summary of the content of a webpage. They help users quickly assess whether a search result is relevant to their query and decide which result to click on. Clear, concise, and descriptive meta titles can improve user experience and increase click-through rates (CTR).

3. **Brand Visibility**: Meta titles often include the brand name or website name, helping reinforce brand

visibility in search results. Consistently using the brand name in meta titles can increase brand recognition and credibility among users.

4. **Browser Tab Display**: Meta titles are displayed in the title bar of web browsers when users visit a webpage. They provide users with a clear indication of the content of the webpage and help them identify and navigate between different tabs or browser windows.

Meta titles should be carefully crafted to accurately reflect the content of the webpage and appeal to both search engines and users. They should typically be kept within 50-60 characters to ensure they are fully displayed in search results and browser tabs. Additionally, meta titles should include relevant keywords, be descriptive and compelling, and provide a clear indication of the main topic or theme of the webpage.