Can meta titles include keywords?

Yes, meta titles can and should include keywords relevant to the content of the webpage. Including keywords in meta titles helps search engines understand the subject matter of your page and increases the likelihood of your page appearing in search results for related queries. Here's why including keywords in meta titles is important:

1. **Relevance to Search Queries**: Users often include keywords or phrases in their search queries when looking for specific information or solutions. By including relevant keywords in your meta titles, you increase the chances of your page appearing in search results when users search for those keywords.

2. **Search Engine Optimization (SEO)**: Keywords in meta titles are an important on-page SEO factor. Search engines use meta titles to understand the content and relevance of your webpage to specific search queries. Including relevant keywords in your meta titles can help improve your webpage's visibility and ranking in search results for those keywords.

3. **User Expectations**: Users expect search results to be relevant to their search queries. Meta titles that include keywords related to the content of your webpage signal to users that your page is likely to contain the information they're looking for, increasing the likelihood of users clicking through to your site.

4. **Competitive Advantage**: Including strategic keywords in your meta titles can help your webpage stand out in competitive search results. If your meta title contains keywords that closely match the user's search query, your page is more likely to attract clicks compared to pages with less relevant or keyword-optimized titles.

When including keywords in meta titles, it's important to ensure that they are used naturally and in a way that accurately reflects the content of your webpage. Avoid keyword stuffing or using irrelevant keywords solely for the purpose of optimization, as this can harm user experience and may violate search engine guidelines. Instead, focus on crafting descriptive and compelling meta titles that include relevant keywords and accurately represent the content of your webpage.