Effective Content Strategies for Nurses: Expert Advice from John Egan
In today's digital age, nurses are not just caregivers—they're educators, influencers, and advocates. Whether you're building a personal brand, launching a health blog, or supporting a clinic's online presence, creating meaningful content can amplify your impact. We turned to content strategist John Egan—a recognized expert in healthcare communication—for his top tips on crafting high-impact content as a nurse.

💡 Why Nurses Should Create Content
"Nurses are among the most trusted professionals," says John Egan. "When they speak, people listen. That's a powerful foundation for content creation."

Content by nurses builds trust, improves public health literacy, and can even open doors to new career paths in consulting, writing, or speaking.

🧠 John Egan's Expert Strategies for Nurse Content Creators
1. 🎯 Know Your Audience
"You're not writing for everyone," Egan emphasizes. "Are you helping new moms? Caregivers? Other nurses? Define your niche."

Tip: Build personas. For example:

Patient Patty: 45, dealing with chronic illness.

New Nurse Nick: 24, fresh out of nursing school.

Tailor your tone, content type, and topics to who you're really trying to help.

2. ✍️ Write in Plain Language
"Nurses are great at translating complex terms into human language. Lean into that skill," says Egan.

Do this:

Use analogies and stories.

Avoid jargon (unless you explain it).

Use bullet points and headers for scannability.

3. 📆 Create a Content Calendar
"A sporadic blog won't build trust or a following," Egan notes. "Be consistent."

Quick-start idea:

✅ Mondays: Quick tips (e.g., medication safety)

✅ Wednesdays: Myth-busting posts

✅ Fridays: Personal reflections or stories

Use tools like Trello or Google Sheets to plan content in advance.

4. 🎥 Diversify Your Content Types
"Text is great, but video builds even more trust," says Egan.

Try:

Instagram Reels on wellness tips

TikTok for demystifying health myths

YouTube shorts on first-aid basics

"Meet people where they are—and that's on their phones," Egan adds.

5. 🔍 Optimize for Search Engines (SEO)
"If no one finds your content, it doesn't matter how good it is," Egan warns.

Simple SEO wins:

Use keyword research tools like Ubersuggest or AnswerThePublic

Include target keywords in titles, headers, and meta descriptions

Add alt text to images

6. 🌐 Leverage Your Network
"Your colleagues, friends, and followers can help amplify your message."

Egan's tip:

Collaborate with other healthcare professionals

Guest post on health blogs or nursing forums

Share your posts in relevant Facebook groups and LinkedIn communities

7. 📈 Measure What Matters
"Track your content's performance and adjust accordingly," says Egan.

Use tools like:

Google Analytics

Social media insights

Email open/click rates

"Don't just chase views. Focus on engagement and trust," Egan emphasizes.

🏁 Final Advice from John Egan:
"Nurses bring unmatched compassion and expertise. Content is just the megaphone. Use it to educate, inspire, and connect."

Ready to start?
Whether you're blogging, posting on TikTok, or writing newsletters, you have a voice that matters. Take John Egan's advice and start creating content that helps others—and grows your impact.