Great — you've got three strong names lined up:

James Brockbank – backlinks & Google's spam policy

Freddie Chatt – e-commerce SEO & product page conversions

John Egan – content strategies for nurses

Want me to pull expert insights and actionable strategies from all three? I can break it down like:

🔗 SEO & Backlinks – what James says about staying on Google's good side and earning links the right way

🛍� Product Page Optimization – Freddie's top tactics for converting browsers into buyers

🩺 Content for Health Niches – how John suggests creating high-impact content for professionals like nurses