A Content Teardown & Audit with Ann Smarty of Smarty Marketing typically involves a deep analysis of your content strategy, performance, and on-page SEO, with practical, actionable suggestions to boost visibility, engagement, and conversions.

While I can't provide a real session with Ann Smarty, here's what such an audit generally includes — based on her methods, industry presence, and past work:

🔍 What to Expect from a Content Audit with Ann Smarty
1. Content Quality Evaluation
Does your content solve a user's problem?

Is it unique, original, and well-structured?

Are you using semantic search terms (entities, related phrases)?

Is the content format optimized for readability (headings, bullets, images)?

✅ Example Tip from Ann: "Don't write for Google; write for people, and format it for Google."

2. On-Page SEO Breakdown
Use of title tags, meta descriptions, and header structure (H1–H3)

Internal linking strategy: Are you linking to related posts logically?

Keyword cannibalization: Are multiple posts targeting the same intent?

✅ Smarty Strategy: Group pages into content hubs or topic clusters.

3. SERP Presence & Snippet Optimization
Are you targeting featured snippets?

Are you using FAQ schema or HowTo schema?

Can your content be easily skimmed and quoted?

4. Content Gaps & Opportunities
What are your competitors doing that you're not?

Which questions in your niche are going unanswered?

Are there topics you're neglecting (e.g., TOFU/MOFU/BOFU content balance)?

✅ Ann often recommends using Google's "People Also Ask" and AnswerThePublic to uncover hidden content opportunities.

5. Performance Metrics Analysis
She'll likely review:

Pages with high bounce rates

Underperforming blog posts

Traffic from search, social, and referral

Conversion paths — are CTAs aligned with content intent?

6. Content Repurposing Opportunities
Ann is a big advocate for content reuse:

Turn blog posts into videos, infographics, or LinkedIn carousels

Extract answers for Quora, Reddit, or X (Twitter)

Convert webinars or podcast transcripts into SEO-rich articles

🛠 Tools She Might Use (and You Can Too)
Tool   Purpose
Google Search Console   Track impressions, clicks, CTR
Semrush / Ahrefs   Keyword research, backlinks, competitor content
TextOptimizer   Semantic analysis of your content
ChatGPT   For optimizing tone, structure, and summarizing

🧠 Key Takeaway from Ann Smarty's Approach
"Content marketing is not about publishing more. It's about publishing better, more strategic content that earns trust, links, and conversions."