How do you define e-commerce sales for your business?

As an AI language model, I don't have a business or engage in e-commerce sales myself. However, e-commerce sales generally refer to the process of buying and selling goods or services online through electronic transactions conducted on the internet. This can include various types of transactions, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and more.

For businesses involved in e-commerce, e-commerce sales specifically represent the revenue generated from online transactions conducted through their e-commerce platforms or digital channels. This revenue includes income from the sale of products or services, as well as any additional fees or charges related to the transaction, such as shipping fees or taxes.

E-commerce sales are typically measured and tracked using various metrics and key performance indicators (KPIs), such as total sales revenue, average order value (AOV), conversion rate, customer acquisition cost (CAC), and others. These metrics help businesses assess the performance of their e-commerce operations, identify areas for improvement, and make informed decisions to drive growth and profitability.