Sell Online with Webflow: Full Setup Guide (2025 Edition)
1. Why Choose Webflow for E-commerce?
Fully customizable designs (no rigid templates)

Built-in CMS for managing products, blogs, and landing pages

SEO-friendly out of the box

Integrates with Stripe, PayPal, Apple Pay for smooth checkout

Advanced animations and interactions for a premium shopping experience

2. Plan Your Webflow E-commerce Site
Decide Your Niche: What are you selling? (Physical goods, digital downloads, services?)

Sketch Wireframes: Layout your homepage, product pages, cart, and checkout flows.

Set Up Branding: Logo, brand colors, fonts.

3. Start Building
✅ Step 1: Create a Webflow Account
✅ Step 2: Choose an E-commerce Template or Start Blank
✅ Step 3: Set Up Pages

Home

Shop (All Products)

Product Detail Page

Cart

Checkout

About & Contact

✅ Step 4: Customize Your Design

Use Webflow Designer to tweak layouts, animations, and responsiveness.

Focus on mobile-first design: 60–80% of traffic is mobile!

✅ Step 5: Add Products

Go to E-commerce → Products → Add Product

Fill in:

Product Name

Price

Images

Description

Categories & Tags

Inventory details

✅ Step 6: Set Up Payment Gateways

Connect Stripe, PayPal, and enable Apple Pay if needed.

✅ Step 7: Configure Shipping

Add flat-rate shipping, weight-based shipping, or local pickup.

Customize zones (international, domestic).

✅ Step 8: Taxes

Enable automatic tax calculations (especially if selling internationally).

✅ Step 9: Test the Entire Checkout Process

Use Webflow's test mode to simulate orders.

✅ Step 10: Publish Your Site

Connect a custom domain (like yourbrand.com).

Launch 🚀

4. Boost Your Store's Success
Add a Blog: Share tips, news, and SEO content.

Email Marketing: Integrate Mailchimp, Klaviyo, or ConvertKit.

Reviews: Use apps like Fera.ai or simple CMS collections for testimonials.

Analytics: Install Google Analytics and Hotjar for visitor insights.

Retargeting: Set up Facebook Pixel, TikTok Pixel, or Google Ads tracking.

5. Cost Breakdown (As of 2025)
Webflow E-commerce Lite Plan: ~$29/month (billed annually)

Domain: ~$10–15/year (Namecheap, Google Domains)

Payment Processor Fees: ~2.9% + 30¢ (Stripe/PayPal)

📈 Pro Tip:
Start small, launch fast, and optimize based on customer feedback instead of aiming for perfection before going live!