How do you decide on the length of your blog posts or videos?

Deciding on the length of blog posts or videos depends on various factors, including the topic, audience preferences, platform constraints, and your content goals. Here's how I typically decide on the length:

1. **Audience Expectations**: Consider your audience's preferences and expectations when determining the length of your content. Some audiences prefer shorter, concise content that gets straight to the point, while others may prefer longer, in-depth content that provides comprehensive information.

2. **Topic Complexity**: The complexity of the topic you're covering can influence the length of your content. More complex or detailed topics may require longer blog posts or videos to adequately explain concepts, provide examples, and address potential questions or concerns.

3. **Platform Guidelines**: Different platforms have different guidelines and constraints when it comes to content length. For example, social media platforms like Twitter may have character limits for tweets, while platforms like YouTube may have recommended video lengths based on audience engagement metrics.

4. **SEO Considerations**: Consider the impact of content length on search engine optimization (SEO). Longer-form content tends to perform better in search engine rankings, as it provides more opportunities to target keywords, cover related topics, and engage readers/viewers.

5. **Engagement Metrics**: Analyze engagement metrics for your existing content to determine the optimal length for future posts or videos. Pay attention to metrics like average time on page, bounce rate, and watch time to gauge audience interest and attention span.

6. **Content Goals**: Consider your content goals when deciding on length. Are you aiming to provide a quick overview of a topic, or do you want to dive deep into a subject and provide comprehensive coverage? Tailor the length of your content to align with your content goals and objectives.

7. **Experimentation**: Don't be afraid to experiment with different content lengths to see what resonates best with your audience. Test different formats, lengths, and styles of content, and analyze the performance metrics to identify trends and patterns.

8. **Feedback and Iteration**: Solicit feedback from your audience and pay attention to their comments, questions, and suggestions regarding content length. Use this feedback to iterate and refine your content strategy over time.

Ultimately, there is no one-size-fits-all answer to determining the length of blog posts or videos. It's important to consider multiple factors and adapt your approach based on audience feedback, platform guidelines, and your content goals to create content that engages and resonates with your audience.