�At a recent Google Creator Summit, blogger Morgan McBride shared her experience, raising concerns about Google's communication with content creators. McBride, who manages a portfolio of four websites, including Charleston Crafted, reported a significant decline in traffic following Google's 2023 Helpful Content Update (HCU), with her site's traffic decreasing to nearly zero. �
nichepursuits.com

During the summit, McBride observed a disconnect between Google's representatives and the attending creators. She noted that while Google's Chief Search Scientist asserted that deranking occurs at the page level and not site-wide, many creators experienced site-wide declines, contradicting this claim. This discrepancy led to feelings of frustration among attendees, as their firsthand experiences did not align with Google's explanations. �
seroundtable.com

The term "gaslighting" has been used in this context to describe Google's approach, suggesting that the company's narrative may be causing creators to question their own experiences and perceptions. This situation highlights the challenges content creators face in adapting to algorithm changes and the importance of transparent communication from platforms like Google.