What types of training and certification programs do these platforms offer for Bing Ads advertisers?

Many third-party bid management platforms that integrate with Bing Ads offer training and certification programs to help advertisers improve their skills and effectively manage their campaigns. These programs can range from self-paced online courses to in-person workshops and specialized certifications. Here's an overview of the typical types of training and certification programs these platforms offer for Bing Ads advertisers:

1. Online Courses and Tutorials
Self-Paced Learning: Many platforms offer online training modules or video tutorials that allow users to learn at their own pace. These courses typically cover topics like campaign setup, optimization strategies, and advanced features within the platform and Bing Ads.

Step-by-Step Guides: Some platforms provide step-by-step walkthroughs of common tasks, such as setting up conversion tracking, creating ad campaigns, and optimizing bids. These guides are ideal for new users or those looking to brush up on their skills.

On-Demand Webinars: In addition to live sessions, many platforms offer on-demand webinars that advertisers can watch at any time. These webinars often feature in-depth discussions on campaign management, platform features, and best practices for using Bing Ads.

2. Interactive Workshops and Webinars
Live Webinars: Many platforms host live webinars with Bing Ads experts or experienced advertisers who can walk users through advanced features or specific topics in real-time. These sessions allow advertisers to ask questions and interact with instructors.

Q&A Sessions: Some live webinars include dedicated Q&A time where users can ask specific questions about their campaigns or Bing Ads features. This interactive format helps users address their unique challenges and get personalized advice.

Workshops: Some platforms organize hands-on workshops that are focused on practical training. These workshops often cover campaign setup, optimization, and reporting, providing users with actionable knowledge that they can apply to their accounts immediately.

3. Certification Programs
Official Certification: Some platforms offer certification programs for Bing Ads advertisers, which typically require users to complete a series of training modules and pass an exam to demonstrate their proficiency. These certifications can be valuable for advertisers looking to demonstrate their expertise to employers, clients, or peers.

Bing Ads Certified Professional: While this is a certification directly from Microsoft, third-party platforms often incorporate or support this certification within their training offerings. The program covers everything from basic campaign setup to advanced optimization strategies.

Platform-Specific Certifications: In addition to official Bing Ads certification, many third-party platforms offer their own certifications. These programs are typically focused on teaching advertisers how to use the platform effectively in conjunction with Bing Ads, covering areas such as:

Campaign automation

Advanced bidding strategies

Data-driven optimization

Conversion tracking and analytics

4. Advanced Campaign Optimization Training
Data Analytics and Reporting: For advanced users, some platforms offer specialized training on analytics and reporting tools, teaching advertisers how to interpret their campaign data, track conversions, and optimize based on performance metrics in Bing Ads.

Bid Management and Automation: These programs focus on automating bid strategies, using AI-driven features for bidding optimization, and leveraging advanced settings to drive better results across Bing Ads campaigns.

Cross-Channel Integration: Advertisers may also receive training on how to integrate Bing Ads with other advertising platforms (such as Google Ads or social media), allowing for more comprehensive campaign management.

5. Onboarding and New User Training
Personalized Onboarding: Many platforms offer personalized onboarding sessions to help new users get up and running with Bing Ads. These sessions often cover the basics of setting up an account, integrating with Bing Ads, and navigating the platform's tools.

Dedicated Account Managers: For larger advertisers or those on premium plans, platforms may provide dedicated account managers who can guide them through the training process and offer hands-on assistance in campaign setup and optimization.

Interactive Demos: Platforms may also provide interactive demos or "sandbox" environments where users can practice using Bing Ads without affecting their live campaigns. This type of training is great for beginners who want to explore the platform risk-free.

6. Support for Ongoing Learning
Continuous Education: Many platforms offer ongoing training materials to keep advertisers up-to-date with the latest features and best practices. These may include monthly updates, new feature highlights, and case studies demonstrating successful campaigns.

Advanced Strategy Courses: Some platforms release advanced courses designed for seasoned professionals who want to deepen their understanding of specific topics like multi-channel strategies, account structure optimization, or data integration.

7. Community and Peer Learning
Online Forums and User Groups: While not formal training, some platforms host online forums or user groups where experienced users and new advertisers can share tips, discuss strategies, and learn from each other's experiences. Participating in these groups can be an informal but effective way to learn from peers.

User Conferences and Meetups: Larger platforms may organize user conferences or local meetups where advertisers can network, attend workshops, and learn about the latest trends and strategies in Bing Ads and digital marketing. These events provide an opportunity for hands-on training and live interactions with experts.

8. Performance Reviews and Strategy Consultations
Strategy Reviews: Some platforms offer performance reviews or strategy consultations as part of their training programs. These sessions involve analyzing existing campaigns, identifying areas for improvement, and providing actionable recommendations.

Optimization Sessions: During these reviews, advertisers can get personalized advice on optimizing their Bing Ads campaigns, improving conversion rates, and fine-tuning their ad copy and targeting strategies.

9. Documentation and Resource Libraries
Comprehensive Help Centers: Platforms often provide extensive help centers or knowledge bases filled with articles, FAQs, and troubleshooting tips. Advertisers can reference these resources as they learn to navigate the platform and Bing Ads.

Cheat Sheets and Templates: Some platforms offer cheat sheets or campaign templates that help advertisers quickly set up and optimize campaigns using best practices. These resources can serve as quick reference tools during training and everyday use.

Conclusion:
Third-party bid management platforms that integrate with Bing Ads offer a variety of training and certification programs to help advertisers improve their skills. These programs include self-paced online courses, live webinars, workshops, certification programs, and personalized onboarding to cover everything from basic campaign setup to advanced optimization techniques. Advertisers can also take advantage of ongoing education, peer support, and custom strategy consultations to continually improve their knowledge and performance. Whether you're a beginner or an experienced advertiser, these programs provide valuable resources for mastering Bing Ads and optimizing your campaigns.