How do I track engagement metrics for video testimonials in Bing Ads?

To track engagement metrics for video testimonials in Bing Ads, you would need to use Bing Ads' UET (Universal Event Tracking) feature. UET allows you to track user engagement and conversions on your website after clicking on your Bing Ads. Here's how you can set it up:

1. Set up a UET tag: First, you need to create a UET tag in your Bing Ads account. This is a small piece of code that you'll add to your website.
2. Add the UET tag to your video testimonial page: Once you've created the UET tag, you'll need to add it to the page where your video testimonials are hosted. This will allow Bing Ads to track user engagement on that page.
3. Define engagement metrics: Next, you'll need to define what engagement metrics you want to track. For video testimonials, this might include metrics like video plays, pauses, and completions. You can set up these engagement metrics as custom events in Bing Ads.
4. Set up conversion tracking: Once you've defined your engagement metrics, you can set up conversion tracking in Bing Ads. This will allow you to track how many users take a desired action after watching your video testimonials, such as filling out a form or making a purchase.
5. Analyze engagement metrics: Once you've set up tracking, you can start analyzing your engagement metrics in Bing Ads. This will help you understand how users are interacting with your video testimonials and which ones are driving the most engagement.

It's important to note that Bing Ads' UET feature is not specifically designed for video engagement tracking, so you may need to work with a web developer or use a third-party tool to set up custom video engagement tracking.