What types of ad extensions are most effective on Bing Ads, and how should we utilize them?

Ad extensions are a powerful feature in Bing Ads that can help you increase the visibility and performance of your ads. Ad extensions allow you to add additional information to your ads, such as links to specific pages on your website, phone numbers, or location information. Here are some of the most effective ad extensions on Bing Ads and how to utilize them:

1. Sitelink Extensions: Sitelink extensions allow you to add links to specific pages on your website below your ad. This can help you drive traffic to specific pages, such as product pages or promotional offers. To utilize sitelink extensions effectively, make sure to use clear and concise anchor text and link to relevant and high-converting pages on your website.
2. Call Extensions: Call extensions allow you to add your phone number to your ad, making it easy for customers to call you directly from the search results. To utilize call extensions effectively, make sure to use a dedicated phone number for your ad campaigns and track call conversions to measure the effectiveness of your ad campaigns.
3. Location Extensions: Location extensions allow you to add your business address and a map to your ad, making it easy for customers to find your business. To utilize location extensions effectively, make sure to use a consistent and accurate business address and track location-based conversions to measure the effectiveness of your ad campaigns.
4. Callout Extensions: Callout extensions allow you to add additional text to your ad, such as promotional offers or product features. To utilize callout extensions effectively, make sure to use clear and concise language and highlight unique selling points or value propositions that differentiate your business from competitors.
5. Structured Snippet Extensions: Structured snippet extensions allow you to highlight specific features or aspects of your products or services. To utilize structured snippet extensions effectively, make sure to use relevant and specific snippet categories and provide clear and concise information about your products or services.

By utilizing these ad extensions effectively, you can increase the visibility and performance of your ads on Bing Ads. It's important to note that ad extensions are not guaranteed to show with every ad impression, so it's a good idea to use a variety of ad extensions to increase the chances of your ads being displayed with extensions. Additionally, make sure to track the performance of your ad extensions and optimize them based on data to improve the effectiveness of your ad campaigns.