What types of actions can be tracked as conversions in Bing Ads?

In Bing Ads (now Microsoft Advertising), a wide variety of user actions can be tracked as conversions. These actions represent key interactions or outcomes on your website that align with your business goals. Here are the main types of actions that can be tracked as conversions in Bing Ads:

1. Purchases (E-Commerce Conversions)
What it tracks: When a user completes a transaction, such as purchasing a product or service on your website.

Example: An online store tracks when a customer buys a product after clicking on an ad.

2. Form Submissions (Lead Generation)
What it tracks: When a user fills out and submits a form, such as a contact form, request for quote, or demo sign-up.

Example: A company that offers a free consultation tracks when visitors submit a form requesting more information.

3. Newsletter Sign-Ups
What it tracks: When a user subscribes to your email list or newsletter by submitting their email address.

Example: A blog tracks when a user signs up for a newsletter to receive updates.

4. Phone Call Conversions
What it tracks: When a user clicks on a phone number or calls your business directly from the ad.

Example: A local service business tracks when potential customers call their office after clicking on an ad for a discount or promotion.

5. Account Creations / Registrations
What it tracks: When a user creates an account on your website, such as registering for a membership or signing up for an online service.

Example: An online platform tracks when a user signs up for an account to access their services.

6. Event Sign-Ups or Registrations
What it tracks: When a user signs up for a specific event, webinar, or seminar, often through an event registration page.

Example: A company tracks when users register for a webinar after clicking on an ad promoting the event.

7. Downloads (App or Document Downloads)
What it tracks: When a user downloads a file, app, or other content from your website.

Example: A software company tracks when users download a free trial of their software after clicking on an ad.

8. Page Views or Time on Site
What it tracks: When users visit a specific page (e.g., thank-you page, product page) or spend a specific amount of time on your website.

Example: A blog tracks when users visit a thank-you page after completing an action like subscribing to the newsletter.

9. Video Views / Engagement
What it tracks: When a user watches a video on your site or interacts with embedded video content, such as starting or completing a video.

Example: A brand tracks when a user watches a promotional video embedded on a landing page.

10. Cross-Device Conversions
What it tracks: Conversions that happen across multiple devices, where a user clicks an ad on one device (like mobile) and completes the conversion on another (like desktop).

Example: A retailer tracks when a user clicks on an ad on their smartphone and later purchases on their desktop.

11. Add-to-Cart or Product View (E-Commerce)
What it tracks: When a user adds an item to their shopping cart or views a product page.

Example: An online store tracks when a visitor adds an item to the cart, signaling intent to purchase.

12. Thank-You Page Visits
What it tracks: When a user visits a specific page indicating a successful conversion, such as a thank-you page or order confirmation page.

Example: A service business tracks when a user reaches the thank-you page after completing an online payment.

13. Engagement with Interactive Features
What it tracks: When users engage with interactive elements on your site, such as downloading a brochure, using a price calculator, or taking a survey.

Example: A real estate company tracks when users interact with a mortgage calculator tool.

14. View-Through Conversions
What it tracks: When a user doesn't click on an ad but later converts after seeing the ad. This is tracked through the view-through method, which captures impressions and the subsequent conversion.

Example: A user sees your display ad and later visits your site and makes a purchase, even though they did not click the ad initially.

15. App Installs or In-App Conversions
What it tracks: When users install or interact with your mobile app as a result of seeing your ad.

Example: A game developer tracks when users download and install the app after clicking on a mobile ad.

16. Cross-Sell / Up-Sell Conversions
What it tracks: When users purchase additional or more expensive products related to their initial purchase, often promoted through a follow-up ad.

Example: A customer who buys a laptop and later purchases a laptop case through a remarketing ad.

Types of Conversion Goals You Can Track in Bing Ads:
In Bing Ads, you can choose various types of conversion goals based on the user actions you want to track:

Destination Goals: Tracks when a user visits a specific page (e.g., thank-you page, order confirmation page).

Duration Goals: Tracks when users stay on your website for a set period of time.

Pages/Visit Goals: Tracks when users visit a specific number of pages.

Event Goals: Tracks when a specific event or action occurs, such as submitting a form or clicking a button.

Conclusion:
Bing Ads allows advertisers to track a wide variety of conversions, from purchases and form submissions to phone calls and app installs. By selecting the appropriate conversion types that align with your business goals, you can gain insights into how well your ads are driving the actions that matter most, and use this data to optimize your campaigns for better results.