How does Bing Ads handle promotion details for promotion extension ads?

Bing Ads handles promotion details for promotion extension ads by allowing advertisers to specify various promotion attributes directly within the ad extension. Here's how Bing Ads handles promotion details for promotion extension ads:

1. **Promotion Type**: Advertisers can choose from various promotion types to define the nature of their promotion. Common promotion types include discounts, free shipping, limited-time offers, seasonal promotions, and special deals. Advertisers select the appropriate promotion type that aligns with their promotional offer.

2. **Promotion Details**: Within each promotion type, advertisers can provide specific details about the promotion, such as the discount percentage, dollar amount off, free shipping offer, or other relevant details. Advertisers specify the promotion details to clearly communicate the value proposition of the promotion to users.

3. **Promotion Duration**: Advertisers can set the duration of the promotion to indicate when the promotion starts and ends. This helps create a sense of urgency and informs users about the timeframe during which they can take advantage of the promotion. Advertisers specify the start and end dates for the promotion to ensure accurate scheduling.

4. **Promotion Codes**: Optionally, advertisers can include promotion codes or coupon codes to track and attribute conversions generated from the promotion extension ads. Promotion codes allow advertisers to monitor the performance of their promotions and assess the effectiveness of their advertising campaigns.

5. **Additional Details**: Advertisers can provide additional details about the promotion, such as eligibility requirements, terms and conditions, restrictions, and any other relevant information. Including additional details helps users understand the terms of the promotion and encourages them to take action.

6. **Visibility and Placement**: Once advertisers have specified the promotion details, Bing Ads displays the promotion extension ads alongside the main text ad in search results. The promotion details are prominently featured within the ad extension, making it easy for users to see and engage with the promotion.

Overall, Bing Ads allows advertisers to define and customize promotion details for promotion extension ads, including the promotion type, details, duration, codes, and additional information. By providing comprehensive promotion details, advertisers can create compelling promotions that attract users' attention and drive engagement, conversions, and sales.