What targeting options are available for interactive ads in Bing Ads?

In Bing Ads, targeting options for interactive ads are primarily aligned with the targeting options available for other ad formats. These options help advertisers reach their desired audience segments effectively. Here are the main targeting options available for interactive ads in Bing Ads:

1. **Keyword Targeting**: Advertisers can target their interactive ads based on specific keywords or phrases relevant to their products or services. Keyword targeting allows advertisers to reach users who are actively searching for information related to their offerings.

2. **Location Targeting**: Location targeting enables advertisers to target their interactive ads to users in specific geographic locations, such as countries, regions, cities, or custom-defined areas. This helps advertisers reach users in their target market or geographic area of interest.

3. **Device Targeting**: Device targeting allows advertisers to target their interactive ads to users based on the device they are using, such as desktop computers, tablets, or mobile devices. Advertisers can optimize their ad content and experience for different device types to improve engagement and performance.

4. **Demographic Targeting**: Demographic targeting options allow advertisers to target their interactive ads based on various demographic criteria, such as age, gender, household income, education level, or parental status. This helps advertisers tailor their ads to specific audience segments and optimize their targeting strategy.

5. **Audience Targeting**: Audience targeting options enable advertisers to target their interactive ads to specific audience segments based on interests, behaviors, or demographics. Advertisers can create custom audience segments or use predefined audience categories to reach users with relevant interests or characteristics.

6. **Remarketing**: Remarketing allows advertisers to target their interactive ads to users who have previously visited their website or interacted with their ads. By targeting users who have shown interest in their offerings, advertisers can re-engage them and drive conversions.

7. **Time and Day Targeting**: Advertisers can schedule their interactive ads to appear during specific days of the week or times of the day when their target audience is most active or likely to engage. Ad scheduling helps advertisers maximize the effectiveness of their ad campaigns by reaching users at the right time.

8. **Ad Placement Targeting**: Advertisers can choose where their interactive ads appear on the Bing Ads network, including search results pages, partner websites, or specific placements within websites. Ad placement targeting allows advertisers to control where their ads are displayed and optimize their ad placement strategy.

By leveraging these targeting options effectively, advertisers can reach their desired audience segments with their interactive ads and maximize the effectiveness of their advertising campaigns.