What naming conventions do you use for campaigns and ad groups?

When creating naming conventions for campaigns and ad groups, it's important to aim for clarity and consistency. Here are some best practices and examples you can use:

### **Campaign Naming Conventions**

1. **Include Key Elements**: Incorporate essential details that will help you quickly identify the campaign's objective, target audience, or product. Common elements include:
   - **Objective** (e.g., Awareness, Conversion)
   - **Product/Service** (e.g., Shoes, Software)
   - **Audience/Location** (e.g., Men, Local)
   - **Date/Time** (if relevant)

2. **Format Example**:
   - **Objective_Product_Audience_Date**
   - **Brand_Season_Offer** (e.g., "Awareness_SummerShirts_Men_2024")
   - **Conversion_NewProduct_USA_2024Q1**

### **Ad Group Naming Conventions**

1. **Detail Segments**: Ad group names should reflect specific targeting within the campaign. This can include:
   - **Target Audience** (e.g., Age Group, Interests)
   - **Ad Type** (e.g., Text, Display)
   - **Keyword Theme** (if relevant)

2. **Format Example**:
   - **Audience_AdType_KeywordTheme**
   - **Men_Responsive_Outdoor**
   - **Women_Text_TrainingShoes**

### **General Tips**

1. **Consistency**: Use the same structure across campaigns and ad groups to make management easier.
2. **Brevity**: Keep names as short as possible while still being descriptive. This helps in quick identification without being too vague.
3. **Avoid Special Characters**: Stick to alphanumeric characters and underscores or dashes. Special characters might cause issues in some platforms.
4. **Use Codes for Repeated Elements**: If you have recurring elements, consider using abbreviations or codes to save space.

### **Examples**

- **Campaign**: `LeadGen_Software_Gamers_2024Q3`
- **Ad Group**: `18-24_Mobile_ProFeatures`

This approach helps in organizing your campaigns and ad groups effectively, making it easier to track performance and make adjustments as needed.