Can you use location extensions with shopping campaigns in Bing Ads?

As of the latest updates in Bing Ads (Microsoft Advertising), **location extensions are not directly supported for shopping campaigns**. Location extensions are generally used with search campaigns to provide additional information like addresses and phone numbers alongside text ads. Shopping campaigns, which focus on promoting specific products with product ads and images, do not typically include location extensions.

### **Alternative Strategies for Local Promotion in Shopping Campaigns**

Even though location extensions are not available for shopping campaigns, there are several alternative strategies you can use to enhance local visibility and drive traffic:

**1. **Local Inventory Ads (if available)**
   - **Local Inventory Ads**: In some regions and platforms, local inventory ads allow you to showcase your in-stock products at specific store locations. Check if Bing Ads or Microsoft Advertising offers local inventory ads or similar features in your region.

**2. **Google Merchant Center and Local Inventory Feeds**
   - **Cross-Platform Strategies**: If you also advertise on Google, consider using Google Merchant Center's local inventory ads to promote in-store availability. This can complement your Bing Ads strategy and drive local traffic through multiple channels.

**3. **Local Keywords and Targeting**
   - **Geo-Targeted Keywords**: Use geo-targeted keywords in your shopping campaigns to reach users searching for products near specific locations. For example, include location-specific terms in your product feed and campaign targeting.

**4. **Store Locator on Your Website**
   - **Enhance Your Website**: Ensure your website has a store locator feature to help users find nearby locations. Promote this feature in your non-shopping ads and through other marketing channels.

**5. **Local Ad Campaigns**
   - **Separate Local Campaigns**: Create separate search campaigns specifically for local promotions. Use location extensions in these campaigns to drive traffic to your physical stores.

**6. **Geographic Targeting in Shopping Campaigns**
   - **Adjust Bids Based on Location**: Use geographic targeting and bid adjustments to focus your shopping ads on specific regions. This allows you to allocate more budget to areas where you have physical stores or higher local interest.

**7. **Localized Product Listings**
   - **Local Relevance**: Ensure that your product listings and descriptions are localized for different regions. Tailor your product feed to include location-specific details that can appeal to local shoppers.

### **Example Implementation**

**Scenario**: You run a chain of bookstores and want to attract local customers through your Bing Ads shopping campaigns.

1. **Optimize Product Listings**:
   - **Local Keywords**: Include location-specific keywords in your product titles and descriptions, such as "Bookstore in [City Name]."

2. **Create Local Search Campaigns**:
   - **Local Search Ads**: Set up separate search campaigns that use location extensions to drive traffic to your physical stores.

3. **Enhance Website**:
   - **Store Locator**: Make sure your website has a store locator feature to help users find the nearest bookstore.

4. **Monitor and Adjust**:
   - **Track Performance**: Regularly review performance metrics and adjust bids and targeting based on regional data.

While location extensions cannot be directly used in Bing Ads shopping campaigns, leveraging these alternative strategies can help you effectively promote your products and drive local traffic to your stores.